Effective Website: How UI Design Improves Conversion Rates

Website owners around the world wonder the same question: what makes a website effective? There are millions of sites today; some are very popular, others exist in internet purgatory. How do you know if a site will perform well?

In today's fast-paced industry, success is fluid and standard formulas are constantly changing. However, some principles remain the same regardless of current trends and that's what you can build your site from.

Knowing the basics behind an effective website is not difficult and these techniques will help your website go from zero to hero in a second.

What Makes a Website Effective? The Answer is Simple

At the end of this article, you will have the knowledge to create a website that drives more traffic than you previously thought possible. Continue reading below to get started.

• Can You Say SEO?

You can’t say SEO enough times; it’s just that important for your UI design.

If you know how to use SEO effectively it will quickly become the best method of boosting your site's performance. Keyword usage is one of the easiest ways to draw someone's attention on the internet.

People want to look up specific items and services and they search with search engines using phrases that we refer to as search terms. These search terms are also known as keywords, and the most successful businesses in your industry are using them–a lot.

Adding keywords to your website will give you a better chance of attracting the customers who need your products or services. Sprinkle them throughout your site (without overdoing it).

• More Articles

You may have heard that people don’t read a lot on the internet with short attention spans but don’t let that stop you from adding articles. People want to trust the person they spend their money with. One of the best ways to show you know what you’re talking about is to create a blog and write articles.

Write articles related to your business to show people how much you know. It also makes people confident that you know what you’re talking about and they can learn from you.

As an added bonus, add the SEO keywords we mentioned earlier to your articles to increase the chance your site will show up on a search.

• Easy Use

If you pay close attention you will notice the most successful websites are extremely easy to navigate? That's UI at its best.

People are often in a rush and don't have time for complicated sites. If it takes significant brainpower to navigate your website you’re likely the only one putting in the mental energy.

Always go with simplicity. This means buttons that are easy to notice, basic wording, and everything is easy to find on the page. Your customers will thank you and your pockets will too.

Let’s Get to Work

You now know what it takes to have an effective website and you know that you have the tools it takes to start. You just need a partner and what better place to look than DecodeUp?

We know how to navigate the world of big data and will do everything to ensure you succeed. We cover a range of services from big data services, web applications, and ERP to CRM, mobile app development, and so much more.

Want to learn more? Call us today and see what we can do together.