Digital rebranding for optimized customer engagement
Food Company eCommerce Store
Our client's rep, Camila, approached us with the task of redesigning the Cordialsa site. This project was more than needing a new look - it also included making SEO changes to draw new customers and a layout change that would make navigation more conducive to longer browning times and increase sales.
CLIENT
Camila
COUNTRY
USA
SERVICES
UI/UX Design, Web Design, Development, Maintenance and Support
TECHNOLOGIES USED
Shopify
INDUSTRIES
Business to Business
Webpages that draw conversions
Let's be honest: rebrands are never easy. There's a delicate balance between shocking your audience and becoming unrecognizable. We worked with Cordialsa to craft a marketing plan that would help them transition to a new look without incident.
The client wanted a site that was easy on the eyes and would encourage users to stay as long as possible, visit each section and make consistent purchases.
From home page to order confirmation, this project relied on visual innovation and extensive SEO knowledge to create a new look that delivered for the company's bottom line.
The Challenges
For this client, their existing webpage was leading to sales and looked decent. But they were missing that special something to take their business to the next level.
In a situation like this, it's a challenge to add something of greater value to the business. We took time to study the customer base and brainstorm layouts that were original and user-friendly.
One of the key parameters for our web design was to create a new site that could work within the current SEO and serve as an asset to their current content.
With this in mind, we set out to see how we could add additional data to the site display.
Solutions
Understanding is key to success
We never offer basic solutions.
Every single design we create is 100% personalized to the needs of your business, with your audience in mind. That's why we spend so much time in discovery getting to know you and your customers.
Then, we roll up our sleeves and get to work.
Minimalist approach
For Cardialsa we drafted new pages that followed a minimalist approach to design. We took into account the competition and major sites in the same market to take stock of what works and what doesn't.
The result was an advanced UX/UI interface that was proven to resonate with customers and clearly communicated the brand. Our team completed a comprehensive SEO analysis to improve keywords and phrases.
Web design grounded in experience
At DecodeUp, the number one goal is to provide every client with a top-notch experience. We want everyone to have the best digital space in their market. That's why we analyze everything from your customers to your competitors to the industry to inform our original designs for a custom experience users will never forget.
Cordialsa brought us a wishlist and we were happy to check off every single item.
Typeface &
Colors
Montserrat
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#004B7F
#f04f36
#1D1D1D
The Result
We were able to deliver an attractive site that was intuitive for users to navigate and most importantly, simple for their team to update. The results were increased sales and a happy client.
Camila and the Cordialsa team loved the designs and were happy with the look, feel and results of the finished product. The project was the perfect example that even successful websites are never done. There is always an opportunity to improve and optimize your work, which is exactly what we were able to do for this client.
How can we help you to improve your digital footprint? If your site is in need of a touch-up or renovation,trust DecodeUp to help you.
IN THEIR WORDS
Additional Case Studies
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