We met Viola, a smart and friendly business owner who founded a company to solve a problem she had dealt with for years. After battling cold sores for most of her life she discovered the healing properties ofmānuka and found that it could cure her cold sore problem.
Viola
Berlin - Germany
Development, Maintenance and Support, UI/UX Design, Brand strategy, Product management, Hosting and Maintenance
WordPress, Woo-Commerce, WPML
E-Commerce & Beauty And Fashion
Manuka is 100% natural and is proven by scientists to heal a range of conditions. With its easy-to-use formula she created a product that would work wonders for people all over Europe – if she could get the product online. She reached out to DecodeUp for a new digital experience.
Viola approached us with an idea about her new site. It centered on selling three specific products:
Mahoni Inner Remedy
Mahoni Skin Remedy
Mahoni Daily Boost
The website needed simple e-commerce capabilities to sell the products and also to highlight their features and benefits.
Viola wanted to focus on facts to build credibility and show off the benefits of the product and how its used in cooking.
We assigned a team of experienced designers and engineers to assess the guidelines for the project and challenges began to present themselves one by one. Honey is a popular product sold by lots of retailers – why buy Manuka? To uncover our responsibilities as digital experts we have to consider the overall challenges to the business, which led us to the following list:
Create a graphic that clearly shows users how Manuka products are unique and what it can do for them.
Highlight the benefits and possible uses of the products for both skincare and general health.
Create an eye-catching narrative about the story behind the product with text and images.
Spotlight scientific facts that customers will understand to encourage purchases.
Showcase various recipes that consumers can incorporate Manuka products into with dietary benefits included.
Make instant purchases possible with one-click shopping
Include German content for local consumers.
Each project is about turning ideas into reality. The Manuka project was special for its local charm, the competitive nature of the market and the technological demands.
We wanted to help this newly-formed brand launch with an elegantly crafted look they wouldn't forget.
With a carefully curated list of benefits, facts and product use suggestions our DecodeUp team created a sense of trust and credibility for this new business.
We helped our client showcase their process for making manuka honey so customers could have a behind-the-scenes peek before they made their purchases.
One of the most important things was to make sure the products were easy to purchase. We developed a design that highlighted the purchase button, allowed for one-click shopping and pointed customers to their cart and purchasing options every step of the way.
It's what we do best: building custom systems, achieving client goals and ensuring they can stand the test of high digital traffic and rapidly changing technology. To help clients update and create additional pages long after our project is over, we establish reusable components that are easy to maintain.
Viola and her team at Mahoni were incredibly happy with their new site, which featured a design-rich layout that addressed all of their needs and attracted sales at a single view.
Local visitors were able to navigate the site in German with specific details relevant to their area.
We are proud to have delivered their team with a lasting website that is making all of their revenue dreams come true.
